Success at the 2013 Transform Awards For SWS UK

We were delighted to receive a Silver, Bronze and two highly commendeds at the 2013 Transform Awards. The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation.

We were delighted to receive a Silver, Bronze and two highly commendeds at the 2013 Transform Awards. The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. It was a pleasure to have our rebrand and its implementation recognised in such a prestigious setting where we were competing with many household names.

Our rebrand journey started in 2011 when we partnered with Native Studios in Manchester, our brief was to refresh and future proof the current SWS UK branding whilst still keeping it recognisable to our existing customers. Alongside this we also needed to consolidate our sub brands. Our product range had grown over the years and we had created a number of identities for the different sub brands that didn’t tie back to SWS UK and we felt that this was leading to customers not realising the extent of our full product range.  

Launched in March 2012 during a series of road shows throughout the UK our rebrand was a huge success with our customers and we were exceptionally proud of our new identity. Our rebrand included not only the introduction of new logos but amongst other things new brochures, website, point of sale material, technical guides, distributor section of our website. We also set about rebranding our premises with even the entrance rug getting a rebrand. 

Our partnership with Native Studios has grown from strength to strength and we couldn’t praise them highly enough for the work on our rebrand. When our rebrand was shortlisted in 4 categories alongside some of the leading brands in Europe we were over the moon and to achieve a Bronze, Silver and two highly commended at the awards was the icing on the cake for us.

Transform Awards 2013

Silver Award: Best Brand Consolidation

Bronze Award: Best Brand Architecture Solution

Highly Commended: Best rebrand from the industrial and basic material sector categories

Highly Commended: Best implementation of a rebrand

Last updated March 27, 2013 by Vickie

More from SWS UK

Welcome to Liam Withers - our New Customer Service’s Team Member

Our team has recently expanded with the addition of our new Customer Service Advisor, Liam Withers.

Read more

Design Apprentice

An opportunity to join this year’s SWS UK apprentice scheme this September has opened to join an expanding design team (maximum age 23)

Read more

Our product ranges

SeceuroGlide Garage Doors

Explore our range of automated garage doors, including the UK’s first range of insulated roller garage doors

SeceuroShield Physical Security

Our flagship range of physical security products includes security shutters window shutters, retractable gates and removable bars offering effective protection for businesses and home security

SeceuroFire Fire Protection

Our range of fire rated protection systems includes our recess fitted automatic flame curtain and our fire rated steel shutters providing reliable protection in the event of a fire