SWS UK Unveils Brand-New Website

6 months ago

In addition to SWS Online, the extremely popular distributor resource centre, SWS UK has also developed and unveiled a brand-new website which has been designed to further appeal to the consumer market. With simple navigation, the new site boasts clear menus, striking imagery and innovative new features such as a Door Designer and Product Finder.

NEW FEATURE – The Door Designer

This innovative new system allows consumers to configure their ideal roller or sectional garage door, then provides an indicative visualisation of how it will appear on their own property. Once the user’s configuration has been generated, they can then request a quotation or share their design with family or friends.

NEW FEATURE – Product Finder

Ideal for consumers who are not sure which product they need, this is an online tool which enables the user to navigate their way through their range of products. Entering a series of filters such as application, power restrictions or security requirements, the consumer is then presented with a list of suitable products including garage doors, roller shutters and retractable gates.


One of the biggest considerations when choosing a new garage door or security product is how it will look, with colour playing an important role in the overall appearance. SWS UK have created an interactive RAL page where it is quick and easy to discover which colours are available for a chosen product within their range.


Galleries are often one of the most visited pages on any website. It’s where customers go for ideas, or to reaffirm their interest in a particular product. SWS UK’s innovative new gallery has gone one step further, allowing users to select their product of interest, and even their colour preference!

Sarah Cooper, SWS UK’s Marketing Manager said ‘with such a varied and complex range of products, we felt it was important to create a website that was attractive, appealing to users and most importantly, easy to navigate. The Product Finder was created to aid users who were unsure which products would most suit their application, and we have already received positive feedback on this feature. We are delighted with the results and are confident that visitors will find the site enjoyable to use and easy to navigate’.

Visit SWS UK’s new website at www.sws.co.uk